This is Jiayao Li

Three Things About Me:

  1. MUSIC is my gateway to freedom.

  2. I got keys in my pockets, and CO-CREATION is my master key.

  3. I excel at creating and amplifying FUN.

Email: jli114@sva.edu

Phone: 646-510-8025

Spinning magenta ring

Using psychology and participatory design to craft research-driven, user-centered solutions!

With a foundation in psychology and a passion for human-centered design, I approach user research as both a science and an art. My academic journey began with a degree in psychology from NYU, where I developed a deep understanding of human behavior, cognitive processes, and social dynamics. Building on this foundation, I am currently pursuing a Master’s degree in Design for Social Innovation at the School of Visual Arts. This program has equipped me with diverse methodologies and opportunities to conduct user experience research and explore strategic design, enhancing my ability to tackle complex challenges with creativity and precision.

As a proactive researcher and strategist, I believe that impactful experiences are born from co-creation, curiosity, and a relentless focus on aligning user needs with business goals. By blending research rigor with creative problem-solving, I strive to create solutions that empower individuals and foster positive change.

Hit me up—let’s make some magic!